Good Fish Isn’t Fishy


Without a doubt, good fish results from handling fish supplies well.

Implementing a sustainable seafood policy is a lot like following one of the old time industry practices for making good fish even better, like always handling a fish ‘good side up’. Effort is required, sometimes ridiculous effort that goes unnoticed, but the practice delivers delicious fish and a reputation for reliable quality.

Possibly it’s never been harder to be in the fish business. Margins are too tight and buyers are asking for more. It can be difficult to know where supplies came from last week let alone where next quarter’s will come from. Uncertainty over supplies is increasing in extractive industries worldwide. Not long ago sustainability was seen to be frivolous or abstract, one more extra cost driving businesses to the end. But that has changed as it’s become obvious that sustainability means knowing you’ll have access to supplies next month because you have a game plan and good relationships in place.

What does sustainable procurement mean? How much does it cost? Sustainable procurement means mapping out a sourcing strategy for five years. It means looking around to see how others in the sector are handling similar challenges and seeking out strategies to handle complex sourcing questions. It can mean putting improvement projects on your fishery sources or helping others to do so. Even vexing questions like illegal fishing and trafficked labor on boats are being solved today by the private sector, with assured supplies as the incentive.

Building a good safety net for your products — that’s sustainable procurement.


Welcome to the Sustainability Incubator

Blog-welcomeI’ve bought, sold and promoted sustainable seafood since 1995. It’s challenging. But with all of its challenges the seafood industry still manages to put good food on plates every day all around the world. This is an industry to be proud to be part of. It is one that also badly needs our stewardship.

Today the job of handling fish supplies has expanded. Insecure access to fish supplies is a fact of life due to diminishing fish stocks worldwide. It’s gotten harder for buyers to know which sources they can rely on.

Looking ahead, the largest companies are asking which fishery sources will support their products in 2050. In response, a period of re-investment in seafood sources has begun. Walmart and Sam’s Club USA for example have made a commitment to third party certification on every product or an improvement project on every fishery or fish farm.

Sustainability challenges are influenced by factors broader than fishing. Join us to tap into a network of resources for sustainable procurement.

Creativity in sourcing is the backbone of seafood business. We will train your staff to handle environmental and social sourcing challenges as they arise and to take steps that earn your business credibility as a reliable source of sustainable seafood.

Welcome to the Sustainability Incubator, a place for getting the most from your seafood procurement.






Katrina Nakamura